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ALP Pouch 2026

An innovative, one-of-a-kind stand, named “Best Branding & Marketing of the Year” winner at InterTabac 2026.

14.5k+ Visitors Over 3 Days
63 sqm Stand Size
15+ Product centric zones
Award Best branding and marketing of the year
L'Oréal Professionnel exhibition stand
The Brief

Introducing ALP
products to Europe

Our brief was to create a high-impact stand that would introduce ALP’s products to the European market. The design needed to be bold and spacious, providing dedicated areas for product displays, visitor engagement and networking.

The Solution

A Design For Engagement

The open-plan design placed ALP’s products centre stage, with the back wall creating a strong focal point for visitor engagement. Dedicated seating areas gave staff and visitors space to meet and network, while soft ambient lighting complemented the brand theme. The striking overall design helped the stand earn its award-winning recognition.

L'Oréal Professionnel exhibition consultation area